The collection at Västerås Art Museum turns 100 years old in 2019. In the exhibition 19 – 19 we celebrate this 100th anniversary by displaying a selection of art from our collection created between the years 1919 and 2019. We also have an ambition to provide a contextual understanding of the society in which the artworks were created. In 19 – 19 four historical perspectives are put forward: the international, the national, the feminist and the local perspective. Västerås Art Society was formed on September 29th, 1919. In 1974 the society donated its art collection, which contained around 1,000 art works, to the municipality of Västerås. Today, the collection is administrated by Västerås Art Museum.
Arbete i hemmet (2017) [housework] is a video montage and an installation of looping film sequences from Husmorsfilm AB (Housewife’s film ltd) during the years 1956-1961. Housewife’s films were educational advertising clips (infomercials) that were produced between 1951-1976 and shown for free at Swedish cinemas. The films mixed the latest scientific and technological findings with product placements and advertising aimed at modern housewives. Besides marketing products for the home, the films did also broadcast the ideology of the era, which was characterized by optimism and the pursuit of better conditions.